Day by day people are more drawn to all kinds of funky social media posts because of the rising popularity of digital marketing. Not only digital marketing is captivating, but it is becoming convenient as well. Looking at the digital perspective, crowdfunding has also been evolving and moving on to embrace the latest trends. Fundraising posters have been the OGs in marketing and promoting any kind of organization. But in order to get noticed, organizations have to follow the seasonal trends and understand the choices of the targeted audience.
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What Should A Fundraiser Poster Say?
A well-crafted fundraising flyer or poster is a great way to promote any event or campaign. It can help raise awareness about your event and encourage people to take action. However, the process needs to have a good digital professional choose the appropriate design elements for your flyer.
Since the fundraising poster will speak for your organization, it should contain a clear message with a minimalistic approach. So, here is some essential information that should be added to the fundraising poster
- Name and information about the organization (with logo) and campaign/event
- The date and location of the event
- Contact details of the organization
- Prerequisites for attending the event
- Entry fee and information about donations
- Little detail about how attendees can make a difference to the cause
- Technical elements like QR codes for quick use
Top 9 Fundraising Poster Ideas
Given the fact that digital marketing is highly competitive, your main goal should be to stand out from the crowd and do something out of the box. There are thousands of fundraising poster templates that are circling on the internet nowadays and anyone can get ideas from there. But your fundraising poster should be unique and deliver the message that your organization wants to send.
1. Use Attractive Visuals
A fundraising poster is all about compelling visuals. The image that is printed on the poster should be colorful yet aligned with the organization’s core theme. It will draw people towards the eye-catching design and the fundraising poster will be noticed. Customize the pictures according to the fundraising event to make the posters beautiful with little visual elements.
2. Professional Yet Personal Touch
Many nonprofit organizations don’t put stress on the fact that people are more likely to donate if they can relate to the fundraiser. Same way it is highly necessary to add a friendly touch to the fundraising posters so that people can not only spot them but can understand why the fundraising event is being held. So don’t be a robot while designing the fundraising posters and add a hint of friendly elements to make it more relatable.
People will instantly notice the fundraising posters if the typography of the flyers will be prominent and filled with funky colors. While planning for the fundraising poster designs, make sure you have some good fonts ready that both agree with the theme of the fundraising event and the liveliness of the cause. Do not overdo and exaggerate the texts as they might be complicated to read.
4. Use digital tools – QR codes
Quick Responsive codes are a great way to add a fun and engaging element to your fundraising campaign. QR codes are easy and quick to use as people can literally scan through their phones while standing in front of the fundraising flyer. They can be scanned into your website and immediately contribute funds. This is ideal for both pre and post-campaign marketing. You can customize this template to make it even more effective.
Nowadays QR codes are also commonly used to add information to various types of promotional materials, such as T-shirts, social media banners, and even restaurant menus. They can also be used to add a fun twist to your fundraising flyer or promotional piece. For example, at WhyDonate users can create their own fundraiser QR codes and share them to spread the word about their fundraising campaign. The QR code will lead to a donate button and donors can complete their donations hassle-free.
Use vibrant patterns and bold colors to make a statement without writing a single word. There are thousands of free and paid templates available on websites such as Canva and Picmonkey. You can also customize the template with your own images and text. Get the sources of your ideas from many internet sites like Pinterest and give certain phrases life by highlighting them. After all the sole purpose of the fundraising posters is to get the attention of as many people as possible.
6. Statistics And Facts
Do you know, numbers and facts can impact your audience instantly. Statistics give the notion of any particular topic that has been researched thoroughly. Use statistics to show how your organization is making a difference in the world. The important part is to keep it real and add valid statistics to the fundraising poster. You can either add facts about your organization or the cause you are targeting on the flyer to give the audience context.
7. Follow The Trend
To make your fundraising poster different from others, follow the latest trend yet, keep it minimalistic while delivering the message. You can choose to add many successful fundraisers that relate to the fundraising event or you can add little details about the sponsors that are supporting the fundraisers. Sometimes small giveaways can also attract people and you never know how the latest trends can spread word of mouth and gather a lot of potential donors in no time.
8. Catchy Headlines
One bold, italic headline can be widely revolutionary and impact the reader instantly. You can also choose to start with an intriguing question and lead the reader to the fundraising event pointing towards the answer. For example, in case of a climate change fundraising event, you can add questions like – “Want to stop climate change?” or “What are you waiting for?”
The only purpose of any fundraising event is to make a great difference to the cause and the most important purpose of a fundraising poster is to inspire people to be a part of that change. The journey of creating or designing a Fundraising poster for a campaign can be fun and happy. But in the end, it is about changing lives. So make sure that your campaign is well-designed and that it explains how your supporters can help. Having a consistent theme and simple design will make your fundraising flyer stand out from the crowd and inspire people to join you.
Start Your Fundraiser With WhyDonate
Now that you have all the information on how to design the perfect fundraising poster for your campaign, make sure your fundraising campaign is well planned and WhyDonate can help you achieve all the necessary steps for that. Through WhyDonate you can instantly start a fundraiser with absolutely no platform fee and get a multi-functional dashboard that allows you to keep track of your fundraising activities such as donors, donations, and personal messages. So go ahead and sketch out your fundraising poster now!