Have you ever thought about crowdfunding? Start a crowdfunding campaign, convince the crowd of its importance, and start raising money for your favourite goal! Collect money, how does that work? Take advantage of our tips and examples in order to start your own fundraiser.
Table of Contents
How do I collect money for charity?
1. Collect as much information as possible
Make sure you start well in one go. It is important that you provide sufficient relevant information about the purpose of the action. Potential donors should understand why you started the action. That way they will sooner support the action, make a donation, and you start raising money for your cause.
2. Add visual material
Besides having to tell the story well, relevant visual materials are also very important. Photos complete your story. They quickly appeal to the imagination of donors. We know from experience that actions that have relevant visual material added to the text do better in raising money than those who don’t have pictures.
3. Make a video
Nowadays, everyone can make a movie with his or her smartphone. Use a video message to bring your goal to the attention, or just to introduce yourself. This way you can familiarise the donors with you and the action.
4. Do the first donation yourself
Experience tells us that donors are often guided by previous donations. The amount of your donation can be an inspiration for the donors. Show the donors the progress of the campaign and encourage them to be part of the achievement.
5. Inform the people around you
In addition to social media, you obviously speak to many more people. Think for example of sports clubs, school or work. Make a nice flyer of your action and ask if you can put it up. Remember that every donor counts!
6. Use social media
Once your action is online, share it with as many people as possible. Send a message through social media to your entire network and ask them if they want to share your messages again. For the success of the action, it’s essential that you reach as many people as possible as quickly as possible.
7. Launch your action at Whydonate.nl
You can best launch your action at Whydonate. Not only do they have a very large platform with many visitors per day, but there are also a number of other benefits that you’ll have using Whydonate’s platform. Let’s mention some of them:
- Very user-friendly way to put your action online;
- When you experience difficulties in creating an action, they are there to assist you;
- If you want to support another (national) campaign with your campaign, they can transfer the donations you get directly to that campaign;
- Whydonate always pays out. Even if you have not been able to collect the required amount.
8. Make sure you have a ‘plan B’
People who make a donation to your action naturally want to know what ultimately happened to the donated money. Imagine that you did an action to renovate a school yard, for which you needed €5,000 and that you didn’t make that complete amount. Which is possible. Let’s say you still received €1,000. With that money, you would for instance be able to pay for a nice sandbox for the children.
9. Keep everyone informed
Provide updates. That is very important for the success of your action and raising money for your goal. Send everyone who has been approached by you regular messages about the progress of the action. This way you keep everyone involved and you have a good chance that you will get people who still had doubts to make a donation.
10. Show the results
Don’t forget to show the results of the action of how you collect money to all the donors. That way they can see that their donation has ended up well.
Click the following link to get more Crowdfunding Tips.
With a challenge, you pull donors over the line
You can do a crowdfunding campaign for a specific purpose. For example, for a welfare mother with 3 small children who would like to pay a visit to their Grandma in England. In such situations, you can collect money from donors are more than often willing to cooperate.
It may also be the case that you want to help another action because you believe in it strongly. For instance, the Stichting Vluchteling. With a successful crowdfunding action on Whydonate, you can raise money to make a nice contribution. To be able to raise money for this nice contribution, you must give the donors a good reason to make a donation. You can do that very well by means of a challenge!
Example of a challenge for the benefit of the Stichting Vluchteling:
Plan a hike from Maastricht to Groningen, alone, or with a number of friends. Provided clothing and everything else you may need along the way, you take with you in your pack. You do not buy anything during the entire process and you do not go anywhere to rest/shelter.
This, in order to show solidarity with the refugees, who could not make ‘pits stops’ anywhere either. Ask the potential donors for a sponsored amount per km travelled.
Collecting money online
Most payments happen online, nowadays. Nice and easy and very fast. That is why it is no more than logical that there is an increasing choice for online money collection. In addition to the ease of payment for the donors, the potential reach of your crowdfunding campaign is enormous. Put social media to work in a smart way and put links to your crowdfunding action in strategic places to collect money. That way it can even happen that your action goes viral.
Can you just start raising money?
That is always possible, of course. You must keep an eye on whether you have to pay taxes on the received donations. For example, you may personally receive an amount of €2,147 per year per donor, without having to file a declaration. For the sake of certainty, you can check the website of the tax authorities with regard to your action.